Work

The portfolio.

Our own ventures, built with our own runway, published with their real stage. Below, the same services scoped as engagements — pulled from those ventures and from outside client and partner work.

Why it is built this way

We are the first client.

Publishing our own bets, with their real stage, is a harder claim than a logo wall — and a more useful one.

01Every framework runs here firstStuck-to-Scale, the foundation model and the working-session format were built on these ventures before they were sold to anyone.

02Stages published honestlyClosed alpha, in validation, in alpha, in build. Pre-traction is stated rather than dressed up.

03Our runway, our riskNo client subsidised these. When a call was wrong, it cost us.

04The method is visibleWorking logs show the decision and the tradeoff, not a polished retrospective.

The ventures

Working logs, not case studies.

01apprnAgentic salon management — a vertical-AI bet run end to end: thesis, brand, product, build.

Closed alpha 02otloCommunity intelligence for the people who build communities — distribution, reach and signal in one surface.

In validation 03consciousAn online training platform giving fitness trainers AI capability to deliver training and retain clients globally.

In alpha 04estateosAn AI-native ERP platform built for real estate operations.

In build

Work by service

The same services, scoped and delivered.

Each of these isolates one service engagement — distinct from the venture logs above, which cover a full build end to end.

AApprn — Product DesignMobile app design and an AI-native design system, scoped as a design engagement.

Product & UI/UX Design Botlo — AI PlatformSignal aggregation and agentic digest generation, scoped as a build engagement.

AI Product Build Cestateos — Diagnosis & GTMVenture diagnosis, ICP and go-to-market, scoped as a strategy engagement.

Venture Strategy DVaultlyBrand identity and web development for a fintech challenger.

Creative Brand Build EMobiXMobile app design and development, from a stalled build to a shipped release.

AI Product Build

The service work

What does the work look like?

The deliverable and its craft, shown by engagement rather than described in the abstract.

AVenture StrategyThesis, positioning, ICP, scope, GTM and revenue model — the artefacts that decide what gets built.View BCreative Brand BuildIdentity, product interface, content engine and launch, carried as one judgement layer.View CAI Product BuildProduction systems with evaluation and observability, built where AI-native architecture is justified.View

We apply every framework to our own bets before we sell it. If a method does not hold up on our ventures, we do not put it on yours.

The operating claim

What you would get

Judged on artefacts, not anecdotes.

Ask for these in the first conversation. Any studio worth hiring can produce them.

01A written conclusionOne document, one position, with the reasoning attached and the misses left in.

02A cut listWhat to stop doing. Usually the fastest return in the engagement.

03A system, not a deliverableDesign system, evals, runbooks — the things that keep working after handover.

Start here

Which stage are you actually in?

The Venture Audit is free. It reads your venture against Stuck-to-Scale — the honest outcome is sometimes not yet.

Take the Venture Audit