Written in public, revised in public.
Long-form on brand, product and venture craft in the AI era — plus teardowns, dated predictions, case studies and the methods we give away.
The method is the marketing.
Giving the process away is the cheapest way to prove there is one.
Five categories, one index.
Filter by subject, or jump straight to a category in the panel.
Long-form on brand, product and venture craft.
The last wave of AI branding was blue, glass and geometric. The next one is warmer.
Prompt chains got teams to a demo. Graph-structured orchestration survives contact with a real workflow.
Cheap prototyping moved the bottleneck from building the thing to deciding which thing.
Public AI products diagnosed with Stuck-to-Scale.
The pricing page reads like Series B. The product reads like a validated prototype. Both cannot be true.
A referral loop that wins the sign-up cheaply and loses the account by month two.
An agent bolted onto an unchanged product, with no new buyer named.
Dated calls, resolved in public — including the misses.
The framework you pick stops being a differentiator. What sits on top of it is where the difference lives.
Once every product can generate a competent demo, the interface becomes the actual comparison.
Founders start pricing creative and build partners against a defined output, not a monthly seat.
Scoped client engagements, by service.
New writing, occasionally.
No cadence promises and no drip sequence. We send it when it is worth sending.
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