Pricing
No rate card. Here is the policy instead.
Every engagement is scoped to requirement and priced against that scope. Scope is fixed, the end date is fixed, and changes are re-scoped explicitly rather than absorbed silently. No retainers — every engagement ends.
Reasoning
We price the scope, not the hour.
A rate card prices the hour. The hour was never the thing you were buying. What a build costs depends on what has to be true at the end of it — which is a scoping conversation, not a menu.
Structures
Four ways to pay for it.
01Fixed + PerformanceBuyers with cash and a measurable outcome.
02Revenue SharePost-revenue companies, cash-constrained.
03Equity-for-BuildPre-seed founders, cash-poor and equity-rich.
04IP LicensingWhere Graylemon-built systems are reused across buyers.
The one number
The Venture Diagnosis: $1,000–$2,000.
The only price published anywhere on this site, credited in full against a follow-on engagement claimed within 30 days of the handover session.
What moves it within the band is how much is unknown — not how big your company is.
Start here
Scope first, number second.
Cut scope and the number changes with it. That is a different engagement, not a discount.
Talk to the studio