How we work

Fixed scope. Forced decisions. A real end.

An engagement here is a set of decisions with artefacts attached — not a stream of hours. This page is the operating model; the FAQ carries the terms in full.

The commitments

What is fixed before anything starts.

01Fixed scope, fixed end dateYou know what you are getting and when it is done.

02No retainersEvery engagement ends. Continuation is a new engagement, scoped fresh.

03Tangible artefactsA working brand, a live product, a playbook the team runs Monday.

04We operate, we do not observeWe ship, sell, hire and make hard calls with our own runway.

What we need from you

The founder, in the room.

Decisions get made in working sessions, live, with the person who owns them — the founder inside the engagement, access to whatever numbers exist, and answers in days rather than committees.

The intended outcome is graduation: you internalise the method and run it yourselves. The absence of retainers is that position made commercial.

If it is not working

The exit is agreed before the start.

Either side can end an engagement on one month’s notice, and the exit amount is set in the agreement before any work starts.

Everything produced to that point is handed over in full — files, source, documentation and the reasoning behind each decision. Nothing is held back as leverage.

Slow yes, fast no

Qualification runs in both directions.

We turn down most inquiries. If the fit is there, you will know quickly.

Talk to the studio