Services

Five ways in. One filter.

The free Venture Audit qualifies. The paid Diagnosis proves the judgement is worth paying for before anyone commits to a build. The engagement follows — or doesn't, and we say so.

The sequence

Qualify, diagnose, then build.

Nobody starts with the expensive engagement. Each step earns the next one, and any step can end the conversation.

0101 · Venture Audit — freeA first-pass Stuck-to-Scale read. Qualifies in both directions; the honest outcome is sometimes not yet.
0202 · Venture Diagnosis — $1,000–$2,000One document, one conclusion about what is actually killing the venture. Credited in full against a follow-on engagement.
0303 · The engagementFixed scope against the foundation you do not hold. Roughly a third of diagnoses conclude that none should follow.
The five

What you can buy.

01Venture DiagnosisOne document. One conclusion about what is actually killing the venture. The only priced service in the business.$1,000–$2,0000201 · Venture Strategy ConsultingThesis, positioning, ICP, scope, GTM, revenue model. The engagement that decides what gets built — and what does not.Scoped to requirement0302 · Creative Brand BuildBrand identity, product interface, content engine, launch. One judgement layer across everything a buyer sees.Scoped to requirement0403 · AI Product BuildProduction AI systems with evaluation and observability — built only where AI-native architecture is actually justified.Scoped to requirement0504 · Venture PortfolioOur own bets, and co-builds with operators who hold the domain. The proposition for people who would have started the company anyway.Co-build, not a purchase
Which one fits

Start from the symptom.

The named symptom usually points at the engagement, and the audit confirms it.

01"Nobody can say who this is for."Positioning and ICP are unresolved — Venture Strategy.
02"The demo converts, the website does not."The judgement layer is missing from the surfaces — Creative Brand Build.
03"It works in the demo and falls over in production."Architecture and evaluation — AI Product Build.
04"We would have started this company anyway."A co-build against equity — Venture Portfolio.
How every engagement runs

The terms are the same across all four.

01Fixed scope, fixed end dateYou know what you are getting and when it is done.
02Decisions forced in working sessionsDeliverables emerge from live calls, not documents circulated for comment.
03Everything handed overFiles, source, documentation and the reasoning. Nothing held as leverage.
Before you ask

Questions that come up first.

That is what the free Venture Audit answers. Most teams arrive certain it is a build problem; roughly half the time the gap sits upstream, in strategy or in the way the product reads.

Strategy alongside a build, yes — and often that is the right shape. Brand and product build in parallel only when the strategy is already settled.

Everything except the Diagnosis is scoped and priced to requirement. Scope is fixed, the end date is fixed, and changes are re-scoped explicitly rather than absorbed silently.

No. Every engagement ends. Continuation is a new engagement, scoped fresh — the absence of retainers is our position made commercial.

We turn down most inquiries and publish the filter. Slow yes, fast no, and qualification runs in both directions.

Free

Take the Venture Audit.

A first-pass diagnosis against Stuck-to-Scale, and how qualification runs in both directions.

Start the audit